They examined boxing, taekwondo, Greco-Roman wrestling, and freestyle wrestling, basically all of the one-on-one sports. And by analyzing the results in the 2004 Olympics, researchers found that red also means dominance. There’s some truth to these interpretations, but can we translate these supposed associations into conversion lifts? Experiments with color usage Red can make you a winner…Īlmost universally, red means stop. Yellow brings with it sunshine and happiness. Green supposedly means nature, freshness, growth, and money. It’s also said that, in North American culture, the color blue creates a feeling of trust, but also encourages appetite. People from tropical countries respond favorably to warm colors people from northern climates prefer cooler colors, and so on. Yellow symbolizes happiness and peace in Hinduism but represents sadness in Greece and jealousy in France. For example, white is the color of mourning and death in Chinese culture, but the color of death in Brazil is purple. In different cultures, different colors mean contradicting things. There’s also a psychological side to colors-certain colors are associated with different qualities and emotions. Different colors can lift us up or bring us down.

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