You write that the key rule for many blitzscaling companies is to “ignore your customers.” because it’s “one of the fires that’s easier to let burn until you have finished fighting bigger, more deadly fires. Books online: Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, 2018,. Hoffman’s other two books, The Start-up of You and The Alliance, are a series with Blitzscaling. It’s important to remember that everything changes as you grow. In Blitzscaling, Hoffman proposes the methodology of blitzscaling from his own experience, as well as from conversations and research with the leaders of a large number of technology companies. But that doesn’t mean they’ll always be head of product. Promise that as long as they’re doing a good job, their job will always be growing with more responsibility and new challenges. Your executives change and rotate a lot as you grow, and one of the pieces of advice I give is: Never promise them they’ll be head of product forever. There’s no science to this, but I often counsel founders and tell them they’ll probably trade out half of their management team. Now, what generally happens is that you’re constantly evolving your management team. That’s a good thing from an investor’s standpoint. In fact, your preference as an investor is to have the founder scale the whole way.

Blitzscaling hoffman